How to get clients for a cleaning business


Introduction to Getting Clients for a Cleaning Business


Starting a cleaning business can be an exciting venture. However, the key to achieving success lies in acquiring clients. 

We’ve spoken extensively about how to get commercial cleaning contracts here.

In this guide, you’ll learn how to attract and retain clients for your cleaning business, regardless of company size.

Understanding Your Target Audience

Before diving into any marketing strategies, it is crucial to understand your target audience. 

Who are the people most likely to require your cleaning services? Research their demographics, habits, and preferences to tailor your marketing efforts accordingly. By understanding their pain points, you can position your cleaning business as the solution they need. 

For instance, if your target audience is busy professionals, emphasise the convenience and time-saving benefits of your services.

Identify your competitors

Next, conduct market research to identify your competitors. 

Analyse their strengths and weaknesses to differentiate your business. Offer unique services or specialise in a niche to stand out.

Understanding your target audience and competition will enable you to develop effective marketing strategies that resonate with potential clients.


Creating a Compelling Cleaning Business Brand

A strong brand is essential for attracting clients and building trust. Start by defining your brand’s personality and values. 

Are you aiming for a professional, reliable, and trustworthy image? Or you want to position your cleaning business as eco-friendly and sustainable. Whatever your brand identity, ensure that it aligns with the desires and expectations of your target audience.


Once you have defined your brand, create a visually appealing logo and design elements that reflect your brand’s personality. Be consistent with your fonts, colours, and images on all marketing materials. – Including your website, social media profiles, and business cards. 

This will help to establish a recognisable brand identity and make your cleaning business memorable to potential clients.


In addition to visual elements, your brand’s voice and messaging are equally important. Craft a compelling brand story that resonates with your target audience. You want to communicate the unique value your cleaning business offers. 

Remember to reflect this story in all your marketing materials and client interactions. You will build trust and attract clients who resonate with your values by consistently delivering your brand message.


Building an Online Presence for Your Cleaning Business

In today’s digital age, having a robust online presence is vital for any business, including cleaning services. 

Start by creating a professional website showcasing your services, brand story, and testimonials from satisfied clients.

Optimise your website for search engines by incorporating relevant keywords in your content and meta tags. This will help potential clients find your cleaning business when searching for services online.


In addition to a website, create profiles on popular social media platforms like Facebook, Instagram, and LinkedIn. Regularly post engaging content showcasing your cleaning expertise and highlighting the benefits of your services. Encourage satisfied clients to leave reviews and testimonials on your social media profiles, as positive social proof can significantly influence potential clients.


Engaging in content marketing is another effective way to build an online presence. Make blog posts, videos, or podcasts that advise on cleaning and organising homes or offices.

Offering valuable content establishes you as a cleaning industry authority and draws in potential clients seeking trustworthy information.


Utilising Local Marketing Strategies

While online marketing is essential, pay attention to the power of local marketing strategies. Start by listing your cleaning business on online directories, such as Google My Business, Yelp, and Angie’s List. 

These platforms can enhance your cleaning services’ reputation by enabling clients to discover and evaluate them.


Additionally, consider participating in local events and sponsorships. You could sponsor a sports team, host a charity event, or attend community fairs. Community engagement can boost your cleaning business’s reputation and attract more clients.


Collaborating with other local businesses can also be beneficial to partner with companies that offer complementary services, such as professional organisers or carpet cleaners. You can reach new audiences and generate client leads by cross-promoting each other’s services. 


Networking and Partnerships for Client Acquisition

Networking plays a crucial role in acquiring clients for your cleaning business. Attend industry-specific events, trade shows, and conferences to connect with potential clients and industry professionals. Be prepared with your elevator pitch, business cards, and a genuine interest in building relationships. By establishing a solid network, you can gain valuable referrals and recommendations.


Another effective networking strategy is to join professional associations or organisations related to the cleaning industry. These groups often have directories or online platforms that connect clients with service providers. Joining an association boosts your credibility and visibility to clients seeking cleaning services.


Consider partnering with non-competitive local businesses to offer bundled services or joint promotional offers. For example, collaborate with a window cleaning company to offer discounted rates for clients who utilise both services. These partnerships can expand your client base and provide added value to your existing clients.


Implementing Referral Programs and Customer Incentives

Referral programs are a powerful way to acquire new clients. Offer incentives to existing clients who refer their friends, family, or colleagues to your cleaning business. This could be a discount on their next service or a monetary reward. Word-of-mouth referrals are highly effective, as potential clients trust the recommendations of their peers.


In addition to referral programs, consider implementing customer incentives to encourage repeat business. Offer loyalty discounts or rewards for clients who book recurring cleaning services. By rewarding customer loyalty, you retain existing clients and motivate them to refer your cleaning business to others.


Leveraging the Power of Online Reviews and Testimonials

Online reviews and testimonials can significantly influence potential clients’ decision-making process. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, and Facebook. Promptly and professionally respond to all reviews, demonstrating your dedication to exceptional service and appreciation for feedback.

Incorporate testimonials on your website and social media profiles. These testimonials highlight the positive experiences and outcomes that clients have had with your cleaning services. Showcasing satisfied clients builds trust and credibility, making potential clients more likely to choose your cleaning business.


Effective Advertising and Promotion Techniques

Choosing strategies that align with your target audience and budget is essential for advertising and promotion. Online advertising, such as Google AdWords or social media ads, can be highly targeted and cost-effective. Create compelling ad copy that highlights the unique benefits of your cleaning services. -Include a strong call-to-action (CTA) to encourage potential clients to take the next step.


Traditional advertising methods, such as print ads in local publications or direct mail campaigns, can still be effective. – Especially when targeting specific local markets. 

Consider offering a limited-time discount or promotion to incentivise potential clients to try your cleaning services.


Remember the power of word-of-mouth advertising. Provide excellent service to every client, as satisfied clients are more likely to recommend your cleaning business to others. Focus on delivering exceptional results, exceeding expectations, and providing outstanding customer service. These happy clients will become your best advocates, leading to a steady stream of new clients through referrals.


Tracking and Analysing Your Client Acquisition Efforts

To optimise your client acquisition efforts, tracking and analysing the results of your marketing strategies is crucial. Use web analytics tools to monitor the performance of your website, social media profiles, and online advertising campaigns. Identify which channels generate the most leads and adjust your marketing efforts accordingly.


Track the source of client inquiries or bookings to identify the most effective marketing channels. This could be through phone calls, online forms, or promo codes used during the booking process. Knowing which marketing strategies generate the most conversions helps you allocate resources and budget to the most effective channels.


Keep your marketing plan up-to-date by analysing your client acquisition efforts. Continuously test new strategies and adapt to changes in the cleaning industry and market trends. Being proactive and data-driven can improve client acquisition and lead to long-term success for your cleaning business.


Using software to help your cleaning business

A document management system is a great way to manage your cleaning business. You build an excellent reputation when you have an organised business with prompt responses to clients. 


Using a DMS allows you to:


An efficient, organised business will generate a better rapport with clients, improving reputation and client reviews.

Conclusion and Key Takeaways

Acquiring clients for your cleaning business requires a comprehensive approach that:

  • Encompasses understanding your target audience
  • Creates a compelling brand
  • Builds an online presence
  • Utilises local marketing strategies
  • Establishes partnerships,
  • Implements referral programs
  • Leverages online reviews
  • Employs effective advertising techniques
  • Tracks your efforts

Use the strategies in this guide to attract and keep clients, leading to success for your cleaning business. Stay committed, continuously adapt, and always strive for exceptional service, and your cleaning business will thrive.

Take action now and start implementing these strategies to unlock success for your cleaning business. Remember, acquiring and retaining clients is essential for long-term growth and profitability. Find out more here.

More to explore

Virtual onboarding

Virtual onboarding

Mastering Virtual Onboarding: A Step-by-Step Success Guide Remote work has transitioned from a novelty to a staple in many industries. Understanding the

Construction software for small builders

Construction software for small builders

Streamline Your Construction Software for Small Builders Introduction to quoting software for small businesses Running a small business can be overwhelming, especially



01792 823 615

6 Ffynone Drive
Swansea, Wales SA1 6DD

Copyright 2023 Quote On Site Ltd, All Right Reserved. Company Registered in Wales No.10523883, VAT No. 372595859